RRR pre-release business starts; rights sold for massive prices

RRR pre-release business: Starring Ram Charan Tej and Jr NTR in lead roles, RRR is directed by Rajamouli

By Bhavana Sharma, February 05, 2021 17:43 IST

RRR directed by SS Rajamouli is slated for release on October 13th this year, on the occasion of Dasara and so, the release business of the film is already happening at a brisk pace. As per the latest update, the theatrical rights of the film, for Nizam, are sold for Rs 75 cr.
 
The same way, Ceded Rights for Rs 45cr, Andhra for Rs 105cr, Telugu States for Rs 225 cr, Karnataka for Rs 50cr, Tamil for Rs 50cr, Malayalam version for Rs 16cr, Hindi version valued for Rs 100cr, Overseas Rights for Rs 77cr. On the whole, the rights of the film are sold for Rs 518cr.
 
RRR Pre Release Business:
 
Areas Business
Telugu States 225.00Cr.
Tamil Version 50.00Cr.
Karnataka 50.00Cr.
Malayalam Version 16.00Cr.
Hindi Version 100.00Cr.
Overseas 77.00Cr.
Total theatrical Business 518.00Cr.
 
RRR Ceded rights are bagged by Ballari Sai & NV Prasad for Rs 45 cr. #RRR All Languages Karnataka theatrical rights acquired by AsianFilms & Varahi Chalana Chitram for a record price of Rs 50 Cr.
 
The pre-release business of the film is going on at huge rates and till now, there has been no Telugu film that has bid so much on such high rates. Such is the market a Rajamouli film has. Starring Ram Charan and Jr. NTR in lead roles, the film has Alia Bhatt, Ajay Devgn, Shriya Saran, Olivia Morris, and others in key roles.

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