RRR’s digital and other rights sold for whopping price

The film has Jr NTR, Ram Charan Tej, Alia Bhatt, Olivia Morris, Shirya Saran, Ajay Devgn and others in lead roles

By Bhavana Sharma, May 23, 2021 12:58 IST

RRR is one of the most-awaited films of the year and is being directed by SS Rajamouli who is popular for pan India film Baahubali. The film is slated for release on October 13th this year. The film has Jr NTR, Ram Charan, Alia Bhatt, Olivia Morris, Shriya Saran, Ajay Devgn, and others in lead roles.
As per the latest update, the film’s digital rights of all languages have been sold for a whopping Rs 325 crore to ZEE5. This news has been doing rounds on social media and the numbers are quite jaw-dropping. There has been no Telugu film that has been sold for such a huge price till now.
With this exorbitant deal, RRR has now become the first movie to fetch such a huge amount of money ahead of its release. It is being said that the overall pre-release business of RR, including theatrical, digital, music, and satellite rights, would somewhere range between Rs 800-850 crore. This would earn the producers of RRR a profit of around Rs 400 crore. Produced by DVV Danayya, the shoot of the film is currently kept on hold due to the lockdown and the fans of the film are afraid this may impact the release of the flick.

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