Many heroines now heavily depend on makeup and chalk out a detailed financial plan for every film and event they attend to. On top of it, they also endorse every single brand they are offered.
There are also actresses like Sai Pallavi who never takes money seriously. She recently rejected a Rs 2 crore deal because she doesn’t feel right about the brand.
When she herself is acting without much makeup and flaunting her pimples she didn’t really buy the pitch that came in from a cosmetic company. So, she outrightly rejected the offer that came by.
She was also in the news when she forgoed Rs 40 lakh after the failure of Padi Padi Leche Manasu. She felt that the producer should not suffer more when the film not doing well.